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Community Engagement Manager Position Description

Position Description

Position Title:

Community Engagement Manager


Direct Reports:




Can be based at any Alliance Hospice (Hospice North Shore, Hibiscus Hospice or Warkworth Wellsford Hospice)



August 2017


Reporting To:

Fundraising Manager



1.0 FTE (40 hours per week)


Position Objective

The Community Engagement Manager’s role is to support the work of the Northern Hospice Alliance by leading campaigns and events, developing strong relationships with

Individuals, communities, businesses and working with the Fundraising Manager to ensure the overall fundraising strategy is achieved.



Key Accountabilities and Expected Results


Expected Results


  • Work with the Fundraising Manager to devise and implement a Community Engagement strategy and grow this area of fundraising across the Northern Hospice Alliance.
  • Work with the Fundraising Manager to set annual budgets for the Community Engagement portfolio and manage on an ongoing basis, highlight any shortfalls to the Fundraising Manager.
  • Work with the Fundraising Manager to implement the Partnership Strategy. Research, identify and develop new prospects as partners and further fundraising opportunities.

Campaigns and Events

  • Provide oversight of all Hospice events and campaigns, ensuring key relationships with Hospice supporters are fostered, adequate and appropriate resourcing of events/campaigns and delivery on fundraising targets.
  • Responsible to ‘sell in’ community/business teams to Hospice events (including but not limited to Coastal Challenge, Front UP, Golf, Art exhibition etc)
  • Manage the planning, implementation and delivery of Coastal Challenge, Car Lottery, Awareness Week, Add $ campaign, Trees of Remembrance to increase income and engagement across the Northern Hospice Alliance.
  • Increase income and engagement with Hospice with New World and Farmers for the Add a $ and Trees of Remembrance campaigns.
  • Increase income and engagement with Hospice NZ partners including BNI, Dilmah, Quest, House of Travel and Craigs.
  • Create a speakers programme to engage with local community groups
  • Responsible to identify and develop opportunities and steward new and existing partners to participate and engage with Hospice events as sponsors, participants, volunteers, GIK supporters
  • Acknowledge all business partnerships in accordance with Hospice North Shore acknowledgement policy.
  • Look for opportunities to enhance b2b relationships.
  • Assist community/business groups to participate or organise their own fundraising events
  • Create presentations to use in meetings with prospective partners and or in front of groups.
  • Provides clear, concise feedback and reporting to management.
  • Uses knowledge of the market and not-for-profit sector to identify and develop the “unique selling proposition and differentiators” for Hospice
  • Develop and implement a structured approach to supporting Community run events - a defined “package” deal including marketing, ticketing, volunteers on the day, banking & thanking.
  • “Responsible to meet or exceed individual KPI’s and contribute to the overall Fundraising budget”


  • Responsible to identify, secure & develop effective business and community organisation partnerships across the Northern Hospice Alliance to achieve or exceed objectives of the partnership strategy
  • Identify and secure partnerships, sponsorships and opportunities with local business and community organisations to engage with the Northern Hospice Alliance in a variety of ways, including fundraising events and volunteering.
  • Work with the Supporter Development Manager to review the database to identify prospective business partnerships (major business gifts) and sponsors
  • Develop and maintain collaborative relationships with Hospice team Managers, the Fundraising team to find opportunities to connect business and community partners within the hospice network so they can enjoy mutual benefit.
  • Identify and secure new partnership events (eg Coastal Challenge)


  • Work with the Communications Team to develop relevant marketing and communications for events and campaigns using the most appropriate communication channels.

Sponsorship Development

  • Initiate, develop and steward existing corporate sponsors and partners
  • Explore and develop new sponsorships deals in support of events and campaigns.


  • Adopts an open approach to working across teams to achieve a shared goal.
  • Openly and effectively communicates to all stakeholders and shares knowledge for the benefit of all.

People Leadership

  • Lead and manage the Community Engagement Team in achieving fundraising targets whilst ensuring key supporter relationships are maintained.
  • Professional support and direction is given to direct reports, using a coaching and mentoring model of management
  • Oversees the Performance Management Framework, ensuring staff receive regular One on Ones and have an annual appraisal inclusive of Performance Appraisal, Annual Performance Plan and Development Plan
  • Ensures all people management issues are managed according to appropriate policies and procedures (in conjunction with HR)
  • Establishes a clear vision and communicates it. Coaches and mentors others to work towards this vision. Inspires through own actions.

Supporter Care

  • Delivers a high standard of Hospice care, including responding to supporter correspondence and queries
  • Maintains the supporter database as appropriate

Health & Safety

  • Actively promotes a safe workplace and health and wellbeing of staff
  • Complies with and contributes to Health and Safety systems and Emergency procedures in place throughout organisation
  • Reports all departmental accidents and incidents/near misses accurately and in a timely manner.
  • Responsible for preparing and overseeing health and safety plans including risk assessment in place for all Hibiscus hospice community events as required.

Any other Reasonable Duties

  • Any other reasonable duties as required by the Fundraising Manager in order to support a happy, safe and high performing work environment.
  • Meet employee responsibilities in accordance with Appendix 1.


Important Working Relationships


  • Fundraising Team NHA
  • Executive Team
  • HR Team
  • Volunteers
  • Staff across the Northern Hospice Alliance


  • Supporters
  • Suppliers
  • Businesses
  • Community Organisations
  • Hibiscus Board Think Tank



Person Specification



  • Strategic thinker with the ability to execute plan to delivery
  • Demonstrated experience in successfully establishing, maintaining and exceeding financial targets from partnership or key supporter relationships.
  • Demonstrated experience of success establishing and maintaining relationships at all levels of organisations
  • Proven ability in delivering successful community events and/or corporate fundraising
  • 3-5 years demonstrated fundraising experience in the not for profit/ charitable
  • Demonstrates initiative, innovation and the ability to work well in a team.
  • Can also demonstrate drive and a desire to build a successful fundraising career.
  • Experience of managing and leading a highly functioning team
  • Successful track record in achieving fundraising or financial targets
  • Project management experience
  • Fluent and articulate communicator with the ability to demonstrate strong written and verbal communication skills.
  • Highly organised, approachable and collaborative working style
  • Relevant business and/or fundraising qualification
  • A valid, clean full driver’s licence
  • Meets the Behaviours as set out in Appendix 1.
  • Minimum of 3 years’ experience as a successful senior fundraiser preferably in the not-for-profit sector.
  • Experience working with the Raisers Edge database.



Appendix 1

General Responsibilities of an Employee of the Northern Hospice Alliance.

The following responsibilities are shared by all Northern Hospice Alliance staff. Please read this section carefully as it contains important information that applies to your role every day.

General Responsibilities


What’s Expected of You

Professional Standards

  • Maintain any qualifications, including registrations and practising certificates, required for legal and safe practice
  • Keep yourself up to date on knowledge, best practices and legislation relating to your work
  • Make a personal contribution towards effective and efficient working relationships with your team and other NHA Teams
  • Ensure you carry out your work in a way that is customer focused and meets professional standards
  • In conjunction with your manager, identify your own training needs and plan to meet these needs
  • Manage your own time and prioritise your work effectively.

Legislation, Regulations and Organisational Policies

  • Be familiar with and adhere to the provision of:
  • All relevant acts and regulations
  • All organisational policies
  • Relevant procedure manuals.

Health and Safety

  • Carry out work in a healthy and safe manner
  • Encourage and assist others to work in the same way
  • Report and rectify any unsafe workplace conditions/practices
  • Complete an accident report for any accident, injury or near miss which has taken place at work in a timely manner
  • Co-operate with, support and promote health and safety actions and initiatives in the workplace
  • Read and understand the health and safety manual and the emergency plan
  • Keep your knowledge of identified hazards up-to-date.


  • Adhere to the Privacy Act 1993 and the Health Information Privacy Code 1994 and subsequent amendments in regard to the non-disclosure of information
  • Strict confidentiality of patient, applicant and employee information is maintained at all times.


  • Thoughtful of other people and take time to put yourself in other people shoes
  • Positive about what we can achieve, high standards and motivate others to achieve
  • Open, flexible and accepting of challenges
  • Respectful; Treat others as you would like to be treated
  • Innovative; seek new ways of working, to develop opportunities for the fundraising team & organisation.
  • Honest with yourself and with others
  • Resources are used thoughtfully and effectively
  • Behave and work in a responsible and ethical manner that is consistent with your profession
  • Understand that everyone has a voice and therefore you listen, acknowledge and respond appropriately
  • Recognise that each individual brings unique qualities to contribute to the group.